*Transparency*

Kā believes in transparency in its practices, including sourcing materials, production methods, and pricing. 

*Harmony*

Kā seeks to create harmony within itself and with the world around it, fostering positive relationships and promoting balance and peace.

*Beauty*

Kā celebrates beauty in all its forms, whether it be in design, craftsmanship, or the natural world.

*Simplicity*

Kā values simplicity and minimalism, focusing on what is essential and avoiding unnecessary complexity.

*Honesty*

Kā values honesty and integrity in all interactions, building trust with customers, suppliers, and stakeholders.

*Balance*

Kā recognizes the importance of balance in life and work, striving to create a harmonious equilibrium between different aspects of existence.

*Truth*

Kā values truth and authenticity in all aspects of its operations, seeking to uncover and express the deeper truths of existence.

*Coherence*

Kā seeks coherence and unity in its vision, values, and actions, aligning them with a greater sense of purpose and meaning.

*Unity*

Kā recognizes the interconnectedness of all things and seeks to foster unity and harmony among individuals and communities.